2022 State Of Residential Construction Industry (SORCI) Report Reveals Solutions

Key findings in the 2022 SORCI report for the United States indicated:

• A sharp rise in the cost of materials, in particular, with lumber prices increasing as much as 142 percent as a result of increased demand and supply chain distributions.
• A surge in home building demand fueled by record low interest rates and increased disposable income among consumers who were unable to spend their money on overseas vacations and entertainment.
• At the start of 2022, inflation had hit 7 percent in the United States. This trend is likely to continue upwards until interest rates are increased, at which point it is likely that demand for new homes may start to drop.

Despite the supply chain disruptions, increased demand and inflation, builders in the United States protected their margins by using allowances for lumber from mid-2020 onwards. The SORCI Report indicated that 49.1 percent of builders know their fixed expenses per job, per day, an increase from 43.1 percent the year prior. 

The SORCI 2022 report also revealed that the industry is continuing to become more systemized and more professional year over year. Professional builders continue to implement new ideas and structures that enable them to become better operators and deliver a better experience for their clients, with 37 percent of building companies investing more in training during 2021 than what they invested in 2020.

Builders are looking ahead to 2022 with confidence with almost half (46.8 percent) of all builders surveyed intending to surpass $120,000 in annual salary. It’s important to note that these figures all relate to owners’ drawings and do not include any retained profits left in the company.

“While the residential home builders we talked to faced many challenges this past year, their resilience is to be applauded,” said Erik Cofield, U.S. Executive Business Coach, Association of Professional Builders. “Residential Home Builders have been willing to invest in their education to systemize their business processes. This has enabled them to forecast jobs and schedule revenue more accurately, which has resulted in increased profit margins.”

More than 700 builders globally participated in the survey to provide deeper insights into the residential construction industry. Data from the report also revealed that 55.7 percent of U.S.-based survey participants signed more contracts in 2021 than 2020. From all countries, 71 percent of builders take on less than 13 projects a year. Additionally, 63.9 percent of U.S. builders take on less than 13 projects and 36.1 percent take on more than 13 projects per year, which is significantly more than other countries. An important consideration however, is that more builders in the United States tended to focus on smaller projects with an average contract value falling between $100,000 – $299,999 compared to Australian builders.

“We always look forward to the opportunity to survey the  residential homebuilding community,” said Russ Stephens. “Our annual SORCI report not only provides key data points that help show us where the industry is headed, but also allow us to adapt our offerings to the needs of the residential home builders we have the opportunity to work with daily. We also look forward to helping interested residential home builders we haven’t yet worked with learn how to better systemize their businesses, grow their margins, sales revenue and ultimately, transform this industry.”

With professional builders running more concurrent projects than ever before in 2021, the report also indicated that builders were utilizing dedicated project management software to manage the process efficiently. In 2021, 30.3 percent of U.S.-based home builders used Buildertrend as a project management software. 

Other findings include:

• 74.6 percent of the U.S.-based home builders do not have a business plan covering the next 3 years. 
• 51.6 percent of builders in the United States delivered their projects on time in 2021.
• 46.7 percent of the U.S.-based home builders recognize generating quality leads as their biggest marketing challenge.
• 40.2 percent of builders in the United States paid themselves $60K – $120K in total drawings in 2021.

The comprehensive report also dives into trends in sales, contracts, social media, marketing and advertising within the industry. Data from the report also covered insights from residential builders for lead generation, team building, project management, planning, owner’s remuneration, financials and self-development.