Professional Builders Secrets

How Custom Home Builders Can Generate More Leads And More Sales At Higher Margins, While Delivering A Better Experience For Their Clients

Book Resources:

On this page you will find the resources included within your copy of Professional Builders Secrets.
The Association of Professional Builders is dedicated to equipping custom home builders to generate more leads and more contracts at higher margins, all while improving the client experience.
The resources on this page have helped thousands of building companies worldwide to systemise and scale, safely and securely.

Resources Included With Your Copy:

Worksheet For Marketing Your Building Company

This worksheet will allow you to uncover your ideal client’s desires, fear’s and pain points so you can attract more of the people that you want to build for while also repelling the people you’d rather avoid!
Identify your niche and uncover your avatar using this worksheet!

“I had a very strong aversion to marketing and I believe that was a key reason why our lead generation was patchy and poor. I can report that after rolling out these new marketing initiatives, we’ve had eleven new enquiries in the past eight days.” 
– Campbell, New Zealand 

Marketing Content Ideas Swipe File

Access 40+ content ideas for you to implement in your building company’s marketing strategy. 

“I can apply much of this in my own personal social media activity. Systematic approach and lots of templates.”
– Ron, United States

Facebook Advertising Cheat Sheet

Our Facebook Ads Cheat Sheet will help you understand:

– The types of Facebook Ads
– Pixels and conversions
– Audiences & Budgets 
& More! 

“Our most recent jobs have come from social media marketing that APB brought to the table for us. Our new marketing strategy led to winning two fabulous jobs within three months of honing our social media profiles.”
– Veronica, Australia. 

PBS Resources

Builders’ Qualifying Checklist

7 qualifying questions you must ask so you can qualify brand new leads on the very first phone call. 

– Scripts for connecting with brand new enquiries so you can professionally keep the call progressing
– Why budget is not the #1 qualifier and when you should be asking for this information
– How to stop producing free quotes and start qualifying new enquiries quickly. 
& More!

“The Builders’ Qualifying Checklist brings it right back to the basics and then gives you a broad but effective overview of the key areas you need to focus your attention first.”
– Annameika, Australia

Builders’ Sales Blueprint

– Access the proven sale process for a building company and discover the #1 secret that successful builders are using to avoid having to build for problem clients.
– Explore the 3 essential steps of every successful sales process and why providing free quotes doesn’t work for residential home builders.

“Very comprehensive in technique and psychology of process.”
– Gregory, United States

Objection Handling Cheat Sheet

Download the 7 most common objections you’ll hear from prospects and you can  uncover the underlying reason to overcome it using empathy, listening skills and reasoning.

“It helped me visualize what is needed to be successful. I am committed to putting this process into action. “
– Andrew, Canada

90-Day Planning Template

Strategic 90 day planning template to set goals for your building company, targets and action items.

“I have been looking for a simple planning method…. I am looking forward to working with the team to do our 90 day plan.”
– Glen, Canada

Construction Financials Video Training

Video training covering the benchmarks for gross profit, net profit, advertising spend and fixed expenses for a home building company.

“I’m excited to know what the target numbers should actually be. I’ve always felt we’ve been charging a healthy markup, but turns our we are way under the benchmarks.”
– Darren, United States

Professional Builders’ Secrets To Increasing Margins

Access the #1 checklist for understanding construction financials and increasing your margins.

“It opened my mind on pricing and revealed the difference between Markup vs Margin.”
– Nasser, Canada

Construction Slot Planner

Download as a Google sheet or excel document to forecast the available construction slots in your building company.

“Constuction slots is a concept that I have never adopted, but every single aspect of it makes sense and I am going to implement it today!” 
– Lee, Australia 

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