The State of Residential Construction Industry

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SORCI is APB’s annual benchmarking survey and report with exclusive data collected from 2,240 residential builders in four countries. Discover how your business stacks up against the best in the industry. This in-depth report reveals key financial benchmarks, emerging trends, and the strategic moves that are fueling the success of top-performing residential construction companies across the globe.

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Only 11.4% of builders actually know how to calculate WIPAA

11.4%

Builders using a fixed-price model earn 5% more gross margin than those using cost-plus.

+5%

The #1 sales challenge for builders is unrealistic client expectations.

34%

Builders who earn $10M+ in revenue average $181K in their annual salary.

$181K

27.6% of US builders say their most common challenge is sub-contractor delays.

27.6%

Fixed expenses per project are almost $100 higher per day for remodelling projects than new homes.

$640

$545

2240

companies surveyed worldwide

What’s in the report

[01]

Insights

Proven marketing, advertising, and sales strategies that are helping top builders attract high-value clients and win more profitable projects in today’s competitive market.

[02]

Trends

The latest advancements in technology and training that forward-thinking builders are leveraging to stay ahead—and future-proof their businesses.

[03]

Systems

How industry leaders are scaling their businesses with smart systems that streamline operations, boost efficiency, and maximise profitability.

Who we surveyed

18%

USA

Australia

24%

Canada

46%

New Zealand

18%

USA

Australia

24%

CANADA

46%

NEW ZEALAND

Discover what top builders are doing differently

Long-term growth isn’t built on guesswork. This report uncovers the hard data behind what’s working (and what’s holding builders back).

Relying on referrals hurts profit

Builders who move beyond referral dependency achieve a higher markup (33.7%) than those who rely on word-of-mouth alone (25.9%).

Lack of education causes unmet client expectations

65% of builders struggling with unrealistic client demands admit they don’t create content to educate their audience—leaving them vulnerable to misaligned expectations.

Content marketing drives higher margins

Builders who publish 12+ articles per year achieve a higher gross markup (29%) than those who never publish (20%), highlighting the power of consistent content.