Improving The Residential Construction Industry For Both Builders And Consumers

Business coach giving a presentation to professional builders on how to run their business

APB Mission

To increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.

Our Story

Started with software

Rolled out project management software to builders in Australia, New Zealand and the UK.

2011
2012

Built a marketing agency

Websites and lead generation for builders. Leads came, sales did not.

Launched sales training

ACRIS Sales Training fixed the real gap behind poor margins.

2013
2014

Founded APB

A coaching company built to win custom home builders more work at higher margins.

Published our book and SORCI

Professional Builders Secrets hit Amazon's best-seller list, and the first State of Residential Construction Industry Report came out.

2021
2022

Launched APB Rewards

A partner rewards program with rebates from 130+ partners.

Thousands of builders coached

Coaching builders across Australia, New Zealand, the US and Canada.

Today
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2011

Started with software

Rolled out project management software to builders in Australia, New Zealand and the UK.

2012

Built a marketing agency

Websites and lead generation for builders. Leads came, sales did not.

2013

Launched sales training

ACRIS Sales Training fixed the real gap behind poor margins.

2014

Founded APB

A coaching company built to win custom home builders more work at higher margins.

2021

Published our book and SORCI

Professional Builders Secrets hit Amazon's best-seller list, and the first State of Residential Construction Industry Report came out.

2022

Launched APB Rewards

A partner rewards program with rebates from 130+ partners.

Today

Thousands of builders coached

Coaching builders across Australia, New Zealand, the US and Canada.

Our contribution

Finding a good cause to support in the construction industry that builders we coach could resonate with was very important to us.

That is why we decided to partner with The 141 Project, a charity that builds homes for people living in poverty in countries like Guatemala. Every builder that renews their coaching triggers a USD$100 donation to The 141 Project.

The 141 Project was started by builders, for builders, with a goal to build one home for a family in need for every home built in the United States. A home means safety, stability, and a way out of the cycle of poverty.

Our Values

The driving force behind everything we do.

We Never Make Assumptions, We Ask More Questions

We only trust in what we know, not what we assume.

We Celebrate The Wins

We encourage our team members to share and celebrate wins as often as possible. No matter how big or small.

We Don’t Take Things Personally

We accept feedback and use it to help us become better versions of ourselves.

We Always Do The Right Thing Even When No One Else Is Looking

We’re honest, reliable and trustworthy professionals with everyone we interact with.

We Are Impeccable With Our Word

We always say what we mean and mean what we say. We also ensure the words we speak are accurate.

We Make Decisions And Own The Result

It’s not about always making the right decisions. But we always own the results of each of our decisions.

We Trust, But Verify

While it’s important to have faith in something or someone, it’s equally important to confirm accuracy.

Meet the Founders

Russ Stephens and Sky Kolade founded APB to improve the building industry for builders and their clients, and they've been working with residential building companies since 2011.

Cofounder of The Association of Professional Builders Russ Stephens speaking at a live event

Russ Stephens

Co-Founder and Business Strategy Specialist

Russ has been in business for more than 40 years, starting at 19 with a van full of cleaning products in South London. After moving to Australia he bought a high-end custom home building company. He's also a member of the Forbes Business Development Council, an invitation-only group of senior executives.

Cofounder of The Association of Professional Builders Sky Kolade speaking at a live event

Sky Kolade

Co-Founder and Business Operations Specialist

Sky sold a business serving the construction sector at 19 and has since been named on Pro Builder Magazine's 40 Under 40 list. She co-authored the Amazon best-seller Professional Builders Secrets with Russ, and she's a member of the National Association of Women in Construction.

A business coach excited by the results they have achieved for their building company clients

Meet Our Coaches

Our coaches ran and grew businesses of their own before they coached a single builder, so your advice comes from people who've carried the payroll and the risk themselves. Their experience ranges from co-founding a private equity firm to turning struggling businesses into million-dollar companies.

They coach building company owners across Australia, New Zealand, the US and Canada, and we match you with the coach whose background fits where your business is today.

In the Media

TV, radio and print media in Australia and the United States regularly come to APB for insight into the residential building industry.

You'll find our research and commentary on the Today Show, Sky News, the Australian Financial Review and Yahoo Finance.

Your Journey Starts Here

The best way to find out more about APB is a quick call. We will look at where your business is now and whether APB can get you where you want to go.