PROFESSIONAL BUILDER SECRETS PODCAST

Episode 20: How Builders Can Create Great Content With Scott Bywater

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Copywriting is not just about writing; it's about understanding your audience deeply, knowing their pain points, and addressing them directly in your communication.

In episode 20 of the Professional Builders Secrets podcast, we’re joined by Scott Bywater, expert lead generator, email marketing strategist and world-class copywriter retained by many of the world’s best direct marketing companies. Throughout this episode of the podcast, Scott uncovers how builders can create great content!

key moments

1:10 Scott’s background.
3:25 What makes an effective copywriting process?
7:09 What Scott loves about copywriting.
9:30 How to use copywriting to create high converting opportunities.
10:59 The biggest struggle when it comes to copywriting.
14:46 The critical steps builders need to take to enhance their online presence.
17:11 How to determine your ideal avatar.
19:07 Using questions to create valuable content.
20:54 How to know if your copywriting is effective.
22:51 How builders can get started on their own content marketing.
28:24 Scott’s copywriting advice to builders.

key moments

1:10 Scott’s background.
3:25 What makes an effective copywriting process?
7:09 What Scott loves about copywriting.
9:30 How to use copywriting to create high converting opportunities.
10:59 The biggest struggle when it comes to copywriting.
14:46 The critical steps builders need to take to enhance their online presence.
17:11 How to determine your ideal avatar.
19:07 Using questions to create valuable content.
20:54 How to know if your copywriting is effective.
22:51 How builders can get started on their own content marketing.
28:24 Scott’s copywriting advice to builders.

Scott is the marketing strategist and copywriter who’s been working behind the scenes of some of Australia’s leading companies for over 16 years including Knowledge Source, Jim’s Mowing, Ray White, Bodytrim, Laing and Simmons, and many others – from over 124 different industries.

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