Canada
Custom Homes
2011
We’re Michael and Vanessa of HC Habitation. Before joining APB, our lives were consumed by 12 to 14-hour workdays, seven days a week.
Early mornings on-site, late nights handling paperwork, and squeezing in client meetings whenever possible left little to no time for family or personal life. Even on vacations, work followed us—Michael’s phone was always ringing, and any downtime turned into a stressful extension of the daily grind. We were caught in a cycle where every moment revolved around work, leaving no space to grow or breathe.
APB helped us redefine our business and align with our goals. With their coaching and resources, we learned how to delegate effectively, entrusting tasks to team members who excelled in specific areas.
This shift allowed us to step back from the daily operational chaos and focus on the aspects of the business we genuinely enjoy. Implementing an admin team streamlined repetitive tasks like paperwork, freeing us to concentrate on what truly matters—our growth and personal time.
With the guidance of our coach, Clint, APB helped us achieve financial breakthroughs.
Our margins increased from 13% to 26% in just two years, with some projects yielding gross profit margins even higher.
Moving away from arbitrary markups, we now set strategic pricing that ensures profitability. Alongside this financial success, we’ve also achieved personal milestones. Structured processes have returned valuable family time, making our business more sustainable and rewarding than ever before.
What sets APB apart is its emphasis on community and accountability. The monthly masterminds connect us with other builders, offering invaluable insights and shared experiences.
Coaching provides the accountability we need to stay on track and keep pushing forward. For self-starters like us, this external support has been transformative, driving progress beyond what we could achieve alone. We wholeheartedly recommend APB to any builder ready to take their business, and life, to the next level.
"Before we joined APB our net profits were always quite low, even as low as 6, 7 or 8%. Now we've managed to lift them up to the teens."
“One of the biggest factors for us has been confidence in our company and what we do, and being able to go out and get leads and being confident in our process. I know from the top down, if the business owner is confident, everybody else in the company is going to be confident."
"Now, I’m making tenfold. I’m having holidays whenever I want. I’m picking my kids up from school a couple of days a week, and coaching my son’s football team."