Australia
Custom Homes
I’m Norm from Norm Wales Constructions, a Bundaberg-based building company with over 26 years of experience. For many years, running the business felt like a never-ending cycle of long hours, wearing multiple hats, and flying solo.
As a smaller, family-operated business, I was working 50-60 hours a week, sometimes more, and juggling tasks without clear direction or support. The frustration of trial and error, learning from costly mistakes, and not knowing what I didn’t know weighed heavily on me. It wasn’t until I partnered with APB that I realised the power of a strong support network and a clear strategy for growth.
Working with APB has been a transformative experience. Their guidance helped me break free from the limitations of solo problem-solving and embrace the value of collaboration.
Through APB’s coaching and resources, I gained a sense of direction and surrounded myself with like-minded professionals who inspire and challenge me to elevate my business. Upgrading to APB’s elite mentoring was a game-changer—it brought accountability and actionable steps to achieve my goals. Andy and the APB coaches became more than just advisors; they felt like an extension of my family, genuinely invested in my success.
One of the biggest lessons I’ve learned through APB is the importance of delegation and trust.
As a hands-on business owner, letting go was a challenge, but APB showed me how empowering my team could unlock their full potential and take our operations to the next level. Leaning on the expertise of those around me, I’ve created a business structure that thrives on collaboration. This shift has been incredibly rewarding, enabling me to focus on leadership while my team handles the operational details.
Thanks to APB, I’ve found a balance between work and personal life that once seemed unattainable.
Structured time for family activities, like taking my daughter to soccer practice, is now a priority.
While I still work hard, it’s now by choice, not necessity, and I truly enjoy what I do. The flexibility I’ve gained allows me to focus on what matters most while continuing to grow the business. For any builder looking to take their business and life to the next level, I can’t recommend APB enough—it’s an investment in your success and well-being.
"Now, I’m making tenfold. I’m having holidays whenever I want. I’m picking my kids up from school a couple of days a week, and coaching my son’s football team."
“I just wasn’t quoting my projects correctly… we priced the job, we finished the job, and on completion, I realised I made no money..."
“Before working with the APB, my frustration came from the inability to produce a product consistently, but now, we have a systematic format for how all projects run from day one to handover…”