PROFESSIONAL BUILDER SECRETS PODCAST

Episode 33: How To Create A Case Study With Sky Kolade

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Building a successful business in construction isn't just about the physical work; it's equally about understanding the needs and dreams of your clients.

In episode 33 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Sky Stephens. Throughout this episode, we go over why although difficult at times, it is so important to collect case studies from your clients.

key moments

1:06 What does success look like for a professional builder.
2:16 Why is it so important to collect case studies from your clients.
3:39 Why consumers are looking for reasons not to trust you.
6:52 How getting case studies from your clients is hard, but worth it.
8:53 How case studies help keep you and your team accountable for success.
10:27 Case study vs a testimonial.
15:10 How storytelling plays into your case studies.
16:19 How to manage the obstacles when creating a case study.
19:49 An example of the best case studies Sky has seen.
23:01 Where do you use a case study?
27:23 Content trends in residential construction.
29:31 Resources to get started.
33:12 Sky’s camera advice.

key moments

1:06 What does success look like for a professional builder.
2:16 Why is it so important to collect case studies from your clients.
3:39 Why consumers are looking for reasons not to trust you.
6:52 How getting case studies from your clients is hard, but worth it.
8:53 How case studies help keep you and your team accountable for success.
10:27 Case study vs a testimonial.
15:10 How storytelling plays into your case studies.
16:19 How to manage the obstacles when creating a case study.
19:49 An example of the best case studies Sky has seen.
23:01 Where do you use a case study?
27:23 Content trends in residential construction.
29:31 Resources to get started.
33:12 Sky’s camera advice.

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

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