Episode 43: Creating A Successful Brand With Russ, Sky & Andy

key moments

1:57 The difference between creating a residential building brand versus a business.
3:38 Why having a brand mentality and brand focus is so important.
6:35 How branding affects the metrics of a business and where the results are evident in the business financials.
8:36 How conversion rates for referrals compare to conversion rates for other types of leads.
9:41 Some of the key areas to consider when building a brand.
11:35 How long it takes to establish a brand.
12:30 Where should builders start when they want to create a brand.
17:48 The next steps to take after the identity of the brand has been established.
23:37 The common struggles builders face when building a brand.
30:38 Success stories of residential builders and how they transformed their businesses into powerful brands.
37:30 The role leadership play in brand alignment and how builders can ensure their team members align with the brand.
39:25 How to know if you’re taking the right steps in taking a brand into the market.
42:29 How APB’s events align with the brand and work as a platform for builders networking with other builders.
43:27 How to make sure that everyone in the team is accountable for being brand compliant.
45:46 How builders can design a remarkable brand and resources that builders can use to get started.

1:57 The difference between creating a residential building brand versus a business.
3:38 Why having a brand mentality and brand focus is so important.
6:35 How branding affects the metrics of a business and where the results are evident in the business financials.
8:36 How conversion rates for referrals compare to conversion rates for other types of leads.
9:41 Some of the key areas to consider when building a brand.
11:35 How long it takes to establish a brand.
12:30 Where should builders start when they want to create a brand.
17:48 The next steps to take after the identity of the brand has been established.
23:37 The common struggles builders face when building a brand.
30:38 Success stories of residential builders and how they transformed their businesses into powerful brands.
37:30 The role leadership play in brand alignment and how builders can ensure their team members align with the brand.
39:25 How to know if you’re taking the right steps in taking a brand into the market.
42:29 How APB’s events align with the brand and work as a platform for builders networking with other builders.
43:27 How to make sure that everyone in the team is accountable for being brand compliant.
45:46 How builders can design a remarkable brand and resources that builders can use to get started.