Episode 65: Why Margins Are Linked To Marketing With Russ Stephens

In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins. 

Episode 65: Why Margins Are Linked To Marketing With Russ Stephens

In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins. 

Show Notes
Transcript

In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins.

 

Inside episode 65 you will discover

  • How much builders should be spending on marketing
  • The biggest blind spots most builders miss when marketing
  • A step-by-step guide to scaling
  • The business model that is helping builders thrive in today’s industry 
  • The key resources builders need to help them ramp up their business
  • And much, much more.


Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand.

 

Russ Stephens - Co-founder

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ

 

Timeline

3:33 Supply and demand ratio in marketing

7:48 How to ramp up your marketing

14:07 Should every building company scale?

25:46 A business model set up for success

32:11 The key resources builders need

 

Links, Resources & More

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