About Us
We’re Here To Improve The Experience Of Both Clients & Builders In The Residential Construction Industry.
Right now, this industry has a bad name. Look on any forum or ask anyone who’s built before and over 80% will tell you it was a bad experience. It’s not always the builder’s fault. There’s a lack of education out there for builders about the sales process, financials, marketing and the day-to-day running of a building company.
We’re not here to help the cowboys of the industry, but rather the hard-working builders that want to build high-quality homes and earn a decent living doing so.
If we can all operate at a standard that is so high, the cowboys will leave the industry and residential construction will turn into a professional services industry just like law, engineering or medical.
We want to see a shift where consumers expect to pay for quotes and builders’ time, rather than pitting all builders against each other.
Did you know that 80% of builders will go out of business in the next five years due to a lack of business skills and knowledge? And of those remaining companies, another 80% will fail in the following five years?
Our goal is simply to increase the number of Professional Builders in the industry, and in turn, improve the experience for both clients and builders. We provide training and resources for builders to use in order to develop their building companies into Professional Builders of choice.
How We Help Custom Home Builders
BUILDERS SALES TRAINING
TOP RATED SALES MODULES
Creating Professional Proposals
Qualifying Checklist
Setting Up Construction Slots
Sales Blueprint For Builders
Builders Qualifying Process
Closing The Sale
Creating A Winning Offer
“The Builders’ Qualifying Checklist brings it right back to the basics and then gives you a broad but effective overview of the key areas you need to focus your attention first.” – Annameika, Australia
BUILDERS MARKETING TRAINING
TOP RATED MARKETING MODULES
Facebook Fast Start For Builders
Google AdWords Fast Start For Builders
Facebook Advertising For Builders
Builders Content Marketing Strategy
Landing Page Optimisation Checklist
Instagram For Builders
Creating A Lead Magnet
Email Marketing For Builders
“I had a very strong aversion to marketing and I believe that was a key reason why our lead generation was patchy and poor. I can report that after rolling out these new marketing initiatives, we’ve had eleven new inquiries in the past eight days.” – Campbell Mattson,
New Zealand
BUILDERS OPERATIONS TRAINING
TOP RATED OPERATIONS MODULES
Setting Your Company Culture
How To Create A Company Manual
Handover Checklist For Builders
Managing Client Expectations
Growing Your Building Company By Outsourcing
Performing Employee Reviews
Quarterly Strategic Planning
Training New Team Members
“I have been looking for a simple planning method…. I am looking forward to working with the team to do our 90 day plan.”
– Glen, Canada
BUILDERS financials TRAINING
TOP RATED FINANCIALS MODULES
How To Read Your Financial Statements
Construction Financials Monthly Checklist
Project Reporting For Builders
Pricing 4 Profit
How To Calculate WIPAA
Understanding Construction Financials
Estimating
“I’m excited to know what the target numbers should actually be. I’ve always felt we’ve been charging a healthy markup, but turns our we are way under the benchmarks.”
– Darren, United States
BUILDERS SELF-IMPROVEMENT TRAINING
TOP RATED SELF-IMPROVEMENT MODULES
How To Manage Your Time & Efficiency
How Builders Create A Millionaire Mindset
Leading A Construction Company
Successful Negotiating
Running A Family Business
“APB opened our eyes up to what we’d been missing… Specifically, with mindset and processes. We’re now able to get a profit at the design stage.”
– Todd Lake, Canada
Free APB Membership Demo
Take a look inside, see how it works and what’s included
Our Team
Russ Stephens
Business Strategy Specialist & Cofounder
Data analysis expert that has introduced data-driven decision making to the residential construction industry.
Sky Kolade
Business Operations Specialist & Cofounder
Specialist in taking complex business strategies and converting them into actionable step-by-step guides for building company owners.
Kayla Jordan
Operations Coordinator
Kayla works alongside the director, Sky, in the day to day operations of the business.
Will Blunt
Head of Marketing
Will heads up the marketing team to strategise, lead and execute APB’s marketing assets.
Andy Skarda
Head Coach
Andy heads up the coaching team and works exclusively with owners of residential building companies that are looking to fast-track their results.
Erik Cofield
Executive Coach
Erik works exclusively with owners of residential building companies in the United States and Canada that are looking to fast-track their results.
Clint Best
Executive Coach
Clint works exclusively with owners of residential building companies in the United States and Canada that are looking to fast-track their results.
Jacob Oelofse
Executive Coach
Jacob works exclusively with owners of residential building companies in Australia and New Zealand that are looking to fast-track their results.
Dennis Wong
Executive Coach
Dennis works exclusively with owners of residential building companies in Australia and New Zealand that are looking to fast-track their results.
Peta Muller
Project Specialist
Peta schedules and executes the release of exclusive trainings, resources and projects.
Bailey Projceski
Digital Marketing Specialist
Bailey creates and amplifies APB’s free resources for custom home builders so we can help as many builders as possible.
Patrick Hurst
QLD, Australia
Alex Gillock
TX, United States
Andrew
Li
VIC, Australia
Michelle Plett
AB, Canada
Megan Hodge
SA, Australia
Member Success Coaches
Patrick, Alex, Andrew, Michelle and Megan guide new members through the process of executing improvements to their sales, marketing and operational challenges so they can see results fast.