United States
Custom Homes
I’m Dave Phelps, the owner of ICF Homes of Virginia. For years, I was completely overwhelmed—working 70-hour weeks, seven days a week—with no clear way to scale or systemize my business. I was stuck in full-time reactionary mode, constantly putting out fires, and I had no time to plan for the future.
Like many builders, I tried reading books and watching seminars, hoping to find a way to improve things. But no matter how many great ideas I came across, I could never seem to implement them. Nothing changed. That’s when I discovered APB, and it became the turning point for my business.
When I joined APB, I committed 100%. I wasn’t going to take a slow, step-by-step approach—I went all in. Their systems are specifically designed for custom home builders like me, and for the first time, I had a clear game plan to structure and grow my business.
One of the biggest changes I made was hiring two key team members, something I had been hesitant to do before. The most significant hire was someone who could take tasks off my plate, allowing me to step back from the daily grind and focus on scaling the business.
One of the most powerful lessons I learned from APB was to "work on the business, not in it." Before, I was trapped in the cycle of doing everything myself. But my goal was never to be just another employee in my company—I wanted to be a true business owner.
With APB’s guidance, I was able to put systems in place that allowed me to finally see a way out. Now, I have a structured business model, a solid team, and, for the first time, a clear vision of the future.
The most valuable part of APB? The coaching and accountability. Working with Coach Andy gave me deadlines, structure, and someone to hold me accountable. It wasn’t just about watching training videos—it was about taking action and making real changes in my business.
Looking back, investing in APB was one of the best business decisions I’ve ever made. If you're a custom home builder struggling to scale, I highly recommend APB. They provide the roadmap, the support, and the systems to help you break through to the next level.
Australia
"Now, I’m making tenfold. I’m having holidays whenever I want. I’m picking my kids up from school a couple of days a week, and coaching my son’s football team."
Canada
“Imagine a coaching team that deals with every builder in the world, and then is sharing that knowledge with you. There is your APB value if you ask me.”
Australia
“I got to a point where, things had to change or I was done. I can’t do anymore, I was at my limit… So I really had to put stuff in place fast, to get that time back.”
