PROFESSIONAL BUILDER SECRETS PODCAST

Episode 48: How To Generate Leads To Fill Construction Slots With Rick Storlie

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You can only start so many jobs a year. You’d better make sure you start the right kind of jobs for the right kind of clients and the right kind of margins.

In episode 48 of the Professional Builders Secrets podcast, we’re joined by Rick Storlie, founder of Builder Lead Converter, based out of Minnesota, United States. Throughout this episode, Rick delves into how builders can generate leads to fill out their construction slots.

Inside episode 48 you'll discover

The difference between lead generation and client acquisition
What a healthy pipeline looks like
How to generate more leads to fill construction slots
Lead generation blind spots you may be overlooking
How much you should budget for lead generation
And much, much more.

key moments

1:32 Introduction to Rick and his business
3:11 How Rick’s business became so successful
5:04 Difference between lead generation and client acquisition
6:52 What builders struggle with in lead gen v client acquisition
9:43 What a healthy pipeline looks like
11:46 Generating leads to fill construction slots
16:23 An effective sales process
19:44 Lead generation blind spots
22:09 Lead conversion tactics
24:08 Current trends in lead generation
28:10 Percentage of budget to allocate to lead generation
30:02 Common mistakes with digital leads
33:02 Following up leads
34:56 Future of leader generation, sales and marketing
37:28 What builders should be focusing on for growth
39:12 What builders need to be aware of when building an effective sales strategy

key moments

1:32 Introduction to Rick and his business
3:11 How Rick’s business became so successful
5:04 Difference between lead generation and client acquisition
6:52 What builders struggle with in lead gen v client acquisition
9:43 What a healthy pipeline looks like
11:46 Generating leads to fill construction slots
16:23 An effective sales process
19:44 Lead generation blind spots
22:09 Lead conversion tactics
24:08 Current trends in lead generation
28:10 Percentage of budget to allocate to lead generation
30:02 Common mistakes with digital leads
33:02 Following up leads
34:56 Future of leader generation, sales and marketing
37:28 What builders should be focusing on for growth
39:12 What builders need to be aware of when building an effective sales strategy

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

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