PROFESSIONAL BUILDER SECRETS PODCAST

Episode 171: No-Time Video Marketing With Corné and JP

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Builders have so much to do, that when it comes time to marketing their business, they can't even think about it

Professional Builders Secrets brings you an exclusive episode featuring Corné Lategan and Jean-Pierre Pienaar from Bizvideo. Throughout this episode, Corné and JP dive into the world of video content marketing for builders. They discuss the power of storytelling in helping builders differentiate themselves, build trust, and create lasting connections with their ideal clients.

Inside episode 171 you will discover

Why marketing is a critical, yet often neglected, component of a building company
How to build trust and emotional connections through authentic storytelling
The importance of consistency in marketing across all platforms
Strategies for leveraging video content to nurture ideal clients over time
And much, much more.

Notable mentions:

Bizvideo eBook

key moments

3:28 The challenge of standing out in a competitive market
10:52 The importance of consistent marketing
19:58 How video storytelling builds trust and emotional connections
32:49 Why authenticity is key in marketing
37:11 Reverse engineering the ideal client journey31:07 How to maintain your humanity and purpose with AI

key moments

3:28 The challenge of standing out in a competitive market
10:52 The importance of consistent marketing
19:58 How video storytelling builds trust and emotional connections
32:49 Why authenticity is key in marketing
37:11 Reverse engineering the ideal client journey31:07 How to maintain your humanity and purpose with AI

Apparatus Contractor Services

This episode is proudly sponsored by Apparatus Contractor Services

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Corné Lategan is a video marketing expert helping builders in Australia and New Zealand overcome obscurity through authentic storytelling. Since 2011, he has helped builders stand out, build trust, and attract ideal clients with strategic video content. Passionate about leveraging automation and consistency, Corné simplifies marketing so builders can focus on delivering quality projects.

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Corné

JP Pienaar is a storytelling and branding expert, specializing in helping builders communicate their unique value through video. He works closely with clients to create business overview stories and case studies that build trust and differentiate them from competitors. As co-host of the Inspired Builders Podcast, JP shares insights to educate and inspire builders across Australia and New Zealand.

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