PROFESSIONAL BUILDER SECRETS PODCAST

Episode 131: Referrals Are Not A Strategy With Rick Moore

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Referrals are not a strategy, referrals are the result of a great strategy.

Professional Builders Secrets brings you an exclusive episode with Rick Moore, Executive Business Coach at APB. Throughout this episode, Rick delves into the reliance on referrals within the building industry and explores the broader implications for your business if referrals are your only ‘strategy’.

Inside episode 131 you will discover

Why relying solely on referrals won’t sustain your business
How dependency on referrals can impact your company's saleability
Marketing strategies that complement referrals
Instances where referral reliance could undermine your business
How to balance referrals with consistent lead-generation strategies
And much, much more.

key moments

1:27 Are referrals enough to sustain a building company?
3:35 The implications of relying on referrals
6:18 Does a referral strategy make your business hard to sell
9:33 Marketing strategies that complement referrals
12:01 Instances where relying on referrals can go south
19:59 How to balance referrals with a consistent lead generation strategy

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

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