PROFESSIONAL BUILDER SECRETS PODCAST

Episode 173: SORCI Report 2025 Insights With Russ Stephens and Sky Kolade

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Builders who post on social media at least once a week, typically have 70% higher sales revenue

Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, Sky and Russ break down the key insights from the latest State of Residential Construction Industry (SORCI) Report, revealing the trends, challenges, and opportunities shaping the future of residential building.

Inside episode 173 you will discover

The biggest trends in residential construction for 2025
How systems and processes directly impact profitability
Why builders who document their sales process earn more
The surprising role of AI and technology adoption in the industry
The financial habits of high-performing building companies
And much, much more.

Notable mentions:

SORCI Report

key moments

03:53 The impact of structured systems on profitability
18:12 Why relying only on referrals is risky for builders
25:57 How many leads it really takes to sign a contract
39:35 AI in construction—who’s using it and how it’s changing the game
44:07 The financial reality: Why most builders miss their profit targets
51:41 How coaching & mentorship lead to higher profits

key moments

03:53 The impact of structured systems on profitability
18:12 Why relying only on referrals is risky for builders
25:57 How many leads it really takes to sign a contract
39:35 AI in construction—who’s using it and how it’s changing the game
44:07 The financial reality: Why most builders miss their profit targets
51:41 How coaching & mentorship lead to higher profits

Smarter Content That Sells

This episode is proudly sponsored by Smarter Content That Sells

Download their free report

Russ Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

connect with

Russ

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2023’s Top 100 Women.

connect with

Sky