PROFESSIONAL BUILDER SECRETS PODCAST

Episode 24: Using Story Telling To Grow A Building Company With Jimmy McKinney

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Focus is a key word. Early on, if you wanted me to build you a doghouse, I was going to build a doghouse. But then over the years, you can start to narrow that focus, you can start to say no to the things you don't want to do and yes to the things you want to do.

In episode 24 of the Professional Builders Secrets podcast, we’re joined by Jimmy McKinney, owner of J&R Construction Services, based in Kentucky, United States. Throughout this episode, Jimmy shares how to use storytelling to grow a building company.

key moments

1:04 About Jimmy and how he started J&R Construction.
6:44 How Jimmy evolved his company to what it is today.
9:34 The key to Jimmy’s success growing his business.
12:23 How Jimmy uses digital story telling to grow his brand.
15:55 How builders can leverage digital channels.
18:59 The highs and lows of being a builder.
23:55 A pivotal realisation that’s helped Jimmy succeed.
26:03 Jimmy’s focus for the future.
28:39 Jimmy’s proudest achievements.
30:07 Preparing for the future.
32:35 Jimmy’s advice to his younger self and other builders.

key moments

1:04 About Jimmy and how he started J&R Construction.
6:44 How Jimmy evolved his company to what it is today.
9:34 The key to Jimmy’s success growing his business.
12:23 How Jimmy uses digital story telling to grow his brand.
15:55 How builders can leverage digital channels.
18:59 The highs and lows of being a builder.
23:55 A pivotal realisation that’s helped Jimmy succeed.
26:03 Jimmy’s focus for the future.
28:39 Jimmy’s proudest achievements.
30:07 Preparing for the future.
32:35 Jimmy’s advice to his younger self and other builders.

Jimmy McKinney is the President and Owner of J&R Construction Services. Jimmy has had a love for woodwork since a very young age. Jimmy entered the U.S. Army Reserves and from there went to work at a lumber company and other construction/home building companies. After several years of working and learning, Jimmy started his own company, McKinney Deck Builders. In 2003, McKinney Deck Builders was rebranded and launched as J&R Construction Services.

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Jimmy

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